Case Study: Meesho improves last-mile delivery with Persistent Systems

Meesho Improves Last-Mile Delivery with Location Intelligence Solution

Meesho, an Indian e-commerce company, faced a significant challenge in optimizing its costly and inefficient first-mile and last-mile delivery operations. To enhance efficiency and reduce costs, the company wanted to implement a location intelligence solution that could manage, filter, and cluster a massive dataset of delivery points. Meesho partnered with Persistent Systems to solve this complex logistical problem.

Persistent Systems devised and implemented a simulation-based optimization approach for Meesho. For the first mile, they ran multiple simulations to identify the most efficient way to cluster orders. For the last mile, the solution determined the optimal number of hubs and delivery schedules, all while using advanced geocoding to ensure data accuracy. This location intelligence platform built by Persistent proved transformative, enabling Meesho to consistently reduce its total delivery costs and significantly improve operational efficiency.

Meesho