Case Study: PeopleFun boosts in-game ad revenue with Persistent Systems' Google AI-powered personalization

Leading mobile game creator, PeopleFun, boosts revenue with targeted in-app promotions powered by Google’s AI stack

PeopleFun, a mobile game developer, faced challenges with its rule-based in-game promotion system. Lacking insight into player behavior, their ads were not effectively driving purchases, which limited revenue and the player experience. To address this, they sought the AI/ML expertise and data engineering prowess of Persistent Systems, a strategic partner with deep knowledge of the Google Cloud Platform.

Persistent Systems implemented a solution leveraging Google's AI stack, including Vertex AI and BigQuery. They built data pipelines and ML models to segment players and predict the optimal times to serve targeted promotions. This resulted in higher conversion rates for in-app purchases, boosting PeopleFun's mobile app monetization. The partnership also delivered a superior, more personalized player experience.

PeopleFun

Bourke Floyd

VP Engineering