Case Study: a global medical equipment manufacturing company improves sales, e-commerce, and marketing with Persistent Systems and Salesforce Cloud

Leading medical equipment manufacturer improves sales and marketing with Salesforce Cloud solutions

Persistent Systems worked with a global medical equipment manufacturing company that struggled with disconnected sales, e-Commerce, and marketing processes across regions. The company lacked centralized forecasting and sales reporting, relied on manual Excel-based reporting, had scattered product information, and faced a disconnect between Sales and Marketing, making planning, data access, and campaign execution inefficient.

Persistent Systems implemented Salesforce Sales Cloud, Marketing Cloud, and B2B Commerce Cloud, along with PIM, to create centralized reporting, product management, and marketing workflows integrated with ERP data. The solution reduced reporting errors and manual effort, improved forecasting accuracy, streamlined product management and global catalog updates, and helped the company capture leads more effectively and increase conversion rates while saving time and budget.