Case Study: Leading Indian Health Insurance Provider achieves personalized wellness and improved profitability with Persistent Systems

Leading Indian Health Insurance provider delivers personalized wellness programs

Persistent Systems helped a leading Indian health insurance provider address the challenge of proactively managing chronic illness risk, building differential premium strategies, and unifying siloed health data to deliver personalized wellness advice. The company needed a way to assess customer health risk more accurately and enable targeted wellness campaigns that could improve outcomes and reduce care costs.

Persistent Systems delivered an AI- and ML-powered analytics and data solution that generated wellness scores for individual customers using medical reports, internal data, and health parameters. The solution supported tailored wellness plans, refined segmentation for urban and rural customers, and used pattern and anomaly detection to improve accuracy. As a result, the insurer saw improved customer experience, higher policy renewal rates, upsell of wellness services, and better profitability per plan.