Case Study: a leading flower service company achieves personalized customer engagement with Persistent Systems and Salesforce Marketing Cloud Account Engagement

Leading flower service company enhances marketing strategy and customer engagement with automation

A leading flower service company based in Australia faced challenges as it expanded into new regions across 21 countries. They needed a robust marketing automation platform to effectively segment customers by region, track web and email activity for lead scoring, capture marketing consents, and configure Google Analytics. This hindered their ability to engage customers with targeted promotions. To address this, they partnered with Persistent Systems.

Persistent Systems implemented Pardot (now Salesforce Marketing Cloud Account Engagement) and integrated it with Salesforce. The solution included creating new email templates, migrating all content, and configuring lead generation and nurturing processes. As a result, the client significantly enhanced its marketing capabilities, enabling personalized, multi-language customer communications and providing access to in-depth engagement analytics.