Case Study: a leading digital marketing solutions provider achieves 100% transparency in ad delivery with Persistent Systems

Leading digital marketing solutions provider achieves 100% transparency and accuracy in ad delivery

The client, a leading digital marketing solutions provider, partnered with Persistent Systems to overcome significant challenges in the digital advertising space. Advertisers using their platform faced issues with fraudulent bot traffic, difficult audience targeting, and a lack of transparency in ad delivery and ROI. Publishers, meanwhile, struggled to optimally monetize their ad inventory and showcase it effectively. They needed an intelligent, customizable platform to address these obstacles for both groups.

Persistent implemented a customizable, cloud-based digital advertising platform built on the Google Cloud Platform and integrated with Google's DoubleClick. The solution provided 100% transparency in ad delivery, effectively detecting fraudulent placements and enabling geo-fencing and targeted advertising. This gave publishers real-time performance analytics to optimize revenue and allowed advertisers to manage campaigns with comprehensive reporting. The results for the client's customers included achieving 100% transparency and accuracy in ad delivery, optimized monetization for publishers, and data-enriched insights for proactive campaign management.