Case Study: Leading Australian Manufacturer achieves greater sales efficiency and customer visibility with Persistent Systems

Leading Australian manufacturer builds trust and efficiency with Salesforce

Persistent Systems worked with a leading Australian manufacturer of sands and sand blends serving the construction, building, and water filtration sectors. The customer struggled with a reactive sales approach, limited account visibility, no customer activity tracking, poor reporting, and weak oversight of upcoming RFIs, proposals, and tenders, all of which hurt cross-selling, retention, and vendor engagement. Salesforce Sales Cloud was used to help address these gaps.

Persistent Systems implemented Sales Cloud with integrated ERP and project systems, automated workflows, custom quoting and pricing tools, key account planning, and reporting dashboards across teams and leadership. The result was a more standardized sales process, a single source of truth, better pipeline and operational visibility, improved customer retention and vendor engagement, and stronger sales performance through real-time reporting and a 360-degree view of customer interactions.