Case Study: a large pharma company gains a 360-degree view of patient data with Persistent Systems and Salesforce

Large pharma company gains a 360-degree view of patient data with an integrated platform

A large pharma company faced challenges due to its reliance on 11 disparate and expensive platforms, which created siloed patient data. This lack of an integrated view delayed drug innovation and time to market, while also hindering patient management coordination. To address this, they partnered with Persistent Systems to optimize their business processes with a new technology solution.

Persistent Systems developed a unified platform built on Salesforce Sales Cloud and Service Cloud. The comprehensive solution incorporated features for benefits verification, territory management, patient assessment, and a multi-channel support hub. This resulted in the consolidation of the previous 11 systems into one integrated platform, providing a 360-degree view of patient data and enabling the successful launch of seven drugs with reduced dependency on third-party applications.