Case Study: Leading Japanese Multinational Automobile Manufacturer boosts productivity with Persistent Systems' Dealer Management System

Japanese automobile company increases productivity with Dealer Management System

Persistent Systems worked with a leading Japanese multinational automobile manufacturer, a pioneer in electric vehicles with more than 90 years of global experience, to address limited visibility into operations and dealer performance. The company needed a centralized CRM platform it could manage independently to improve operations, streamline marketing, and better organize data by region, area, and model while supporting configurable CTI and customer database capabilities.

Persistent Systems implemented a centralized Salesforce-based dealer management system for lead management, dealer data capture, and partner collaboration. The solution enabled lead tracking from inquiry to closed won, test drive scheduling, quote and brochure sharing, and role-based dashboards for MDs, RSMs, ASMs, and dealers. As a result, the client improved internal processes, simplified customer journeys, gained real-time transparency across dealerships, and strengthened sales and marketing decision-making.