Case Study: International Beer and Wine Producer accelerates go-to-market by 20% with Persistent Systems and GenAI

International Beer and Wine Producer Accelerates Go-To-Market by 20% with GenAI

International Beer and Wine Producer, a leading international CPG company operating across the U.S., Mexico, New Zealand, and Italy, was struggling to maintain more than 40 product websites and keep up with its online go-to-market strategy. Facing a skills gap, poor code quality, and stalled website releases, the company turned to Persistent Systems for help modernizing its digital storefronts and improving development efficiency.

Persistent Systems migrated the websites to Shopify and introduced GitHub Copilot to bridge the development skills gap and speed up coding, testing, and storefront updates. With training and adoption support, the client achieved 92.5% Copilot adoption, accelerated go-to-market timelines by 20%, improved developer productivity by more than 20%, and increased coding speed by 16%, while also boosting code quality and freeing developers for higher-value work.