Case Study: World’s Leading Brands And Agencies streamlines IT and exits TSA faster with Persistent Systems

Implementing an Integrated IT Footprint for Acquired Companies

Persistent Systems helped World’s Leading Brands And Agencies, a global media intelligence leader serving PR, communications, and marketing teams, manage a complex IT carve-out from a global conglomerate. The customer needed a TSA-led transition for IT operations while integrating three acquired companies, standardizing a fragmented footprint across the UK, Europe, and the US, and reducing cost and complexity without disrupting business. Key needs included application support, infrastructure management, security, data strategy, and Salesforce consolidation.

Persistent Systems delivered a multi-phased modernization and managed services program spanning discovery, design, migration, and operations across on-prem, AWS, and Azure environments. The team set up greenfield Service Desk, NOC, and SOC capabilities, standardized the application landscape, and enabled a full TSA exit in eight months—four months faster than planned. Persistent Systems also reduced software license costs by 40%, improved business and IT KPIs by 30%, and created a path for additional five-year savings through cloud FinOps and standardized tooling.