Case Study: Sommet de l’Élevage automates marketing with Persistent Systems and Salesforce

How Persistent supported Sommet de l’Élevage to automate their email campaigns with Salesforce

Sommet de l’Élevage, Europe's largest livestock show, faced challenges in digitizing exhibitor recruitment, streamlining connections with its global network, and developing multi-lingual lead generation strategies as its international profile grew. On Salesforce’s recommendation, the organization partnered with Persistent Systems to address these needs with marketing automation solutions.

Persistent Systems implemented a solution using Salesforce's Pardot and Marketing Cloud to automate email campaigns and lead generation. As a result, Sommet de l’Élevage now benefits from ongoing "Marketing as a Service" support from Persistent, which provides updates on best practices and specialist assistance to continuously optimize their marketing automation capabilities.

Sommet de l’Élevage

Victor Berthon

Business Development Manager