Case Study: Largest Financial Services Company reduces loan approval turnaround with Persistent Systems

How Persistent helped the largest financial services company in India, to reduce turnaround for loan approvals

Largest Financial Services Company, India’s largest financial services company for consumer durable goods and lending, needed to improve its loan origination system (LOS) so it could reliably meet its promised 5-minute approval turnaround. Persistent Systems was brought in because the existing process had scalability, automation, integration, and code-maintenance issues, along with no effective case allocation or tracking.

Persistent Systems re-architected the LOS on the Salesforce platform, adding best-practice governance fixes, automated product workflows, a custom Service Cloud case-monitoring setup, and integrations with third-party systems such as ATOS Origin, Logix, ValueFirst, SharePoint, and Bank Bazaar. The result was a more robust, scalable, and automated end-to-end loan approval flow that significantly reduced turnaround time, improved productivity, minimized production issues, and supported future product launches with less business impact.