Case Study: De Dietrich achieves centralized global sales visibility with Persistent Systems and Salesforce

How Persistent helped De Dietrich revolutionise its global sales management with Salesforce

Persistent Systems helped De Dietrich Process Systems, a supplier of process equipment to the pharmaceutical and chemical industries, overcome the challenge of fragmented sales management. With over 1,000 employees across four continents using different reporting systems, the company lacked a coherent overview of its global bids and projects, hindering its ability to effectively track long sales cycles and key performance indicators.

The solution implemented by Persistent was a global deployment of Salesforce Core, Sales Cloud, and Pardot. This provided a centralized and transparent view of opportunities, greatly improving operational visibility and efficiency for the sales team. The measurable results included more effective marketing campaigns, with an 18% email open rate and a 10-12% interaction rate, which collectively optimized operations and strengthened customer relations for De Dietrich.

De Dietrich

Laurent Drummer

Group Marketing Manager