Case Study: Cotherm strengthens customer relationships with Persistent Systems and Salesforce

How Persistent helped Cotherm to enhance its customer relationship and strengthen its positioning using Salesforce

Cotherm, a French market leader in temperature and energy management solutions, needed to replace IBM Lotus Notes with a modern CRM to improve customer service, speed up communication, and harmonize processes across its headquarters, subsidiaries, and remote sales teams. Cotherm chose Persistent Systems to implement Salesforce Sales Cloud, alongside integration with its Infor M3 ERP system.

Persistent Systems deployed Sales Cloud to centralize account and opportunity management, giving teams in France, the UK, the US, and the field sales force secure, shared access to customer history, contacts, interactions, and project details. The result was more structured opportunity management, better-targeted communication, and more reliable, accessible data, with the project delivered within the agreed budget and timeline over 6 months.

Cotherm

Thierry Camillieri

General Manager