Case Study: Aramine streamlines CRM and boosts efficiency with Persistent and Salesforce

How Persistent helped Aramine streamline Customer Relationship Management with Salesforce

Aramine, a world-leading manufacturer of mining and underground equipment operating in 90 countries, needed to replace its inflexible in-house CRM. The company wanted a more secure and flexible system for its highly mobile sales teams, better traceability and reconciliation, improved weekly reporting, and less reliance on its IT department. Persistent Systems partnered with Aramine on the project, implementing Salesforce Sales Cloud and integrating it with the company’s ERP.

Persistent Systems delivered a new Salesforce-based CRM that could be accessed securely anytime, from any device, while also adding stronger reporting and service management capabilities for after-sales requests. The result was a project completed on budget with zero unforeseen financial impact, along with significant time savings for sales teams, more responsive case management, fewer oversights, and real-time report updates that reduced errors and improved accessibility.

Aramine

Marc Melkonian

Co-president