Case Study: Roofmart France boosts B2B sales efficiency with Persistent Systems and Salesforce B2B Commerce

How Persistent collaborated with Roofmart to open an additional B2B commerce sales channel and increase overall efficiency

Roofmart France, a leading distributor of waterproofing products, needed to move beyond its time-consuming, manual order and quotation processes. Their challenge was to interact more efficiently with customers and free up sales agents for higher-value consulting work. They chose to partner with Persistent Systems to implement a Salesforce B2B Commerce solution to serve as an additional sales channel.

Persistent Systems implemented the platform and integrated it with Roofmart's existing ERP system, creating a secure gateway for data. They configured a payment service provider to allocate online sales to individual branches and personalized the interface to maintain the crucial human relationship with sales representatives. The results for Roofmart included a significant increase in orders placed outside business hours, freed-up staff for more valuable tasks, and the ability to attract new customers, expanding the company's growth potential.

Roofmart France

Julien Guerin

Business Analyst