Case Study: HDFC Bank improves real-time customer engagement with Persistent Systems

HDFC Bank harvests micro-moments to improve customer engagement and increase revenue from real-time offers

HDFC Bank worked with Persistent Systems to address slow customer onboarding, slow rollout of new product features, and manual, error-prone operations. The bank wanted a faster way to deliver personalized experiences and more relevant offers to credit card customers in real time.

Persistent Systems implemented a real-time offer platform using distributed architecture with streaming analytics, an in-memory grid, and distributed queue technology on an Oracle and open-source stack. The solution matches transaction data against customer profiles and sends tailored mobile and email offers in under a second, reducing offer time-to-market and feedback management from days or weeks to hours, while supporting millions of personalized offers each quarter and improving campaign efficiency without IT intervention.

HDFC Bank

Shashi Mishra

Deputy Vice President – IT