Case Study: Global Medical Device Manufacturer improves patient service with Persistent Systems and Salesforce

Global medical device manufacturer improves patient service with a holistic view of the customer

Global Medical Device Manufacturer, a top pediatric medical devices manufacturer, needed to improve customer experience, sales effectiveness, and marketing processes across 18 global markets while maintaining strict compliance. Persistent Systems used Salesforce Cloud, including Sales Cloud and Service Cloud, to help create a consistent, integrated CRM experience and a global view of customer needs.

Persistent Systems implemented a Salesforce greenfield multi-cloud solution and integrated it with multiple ERP systems for customer master data, products, real-time pricing, order entry, and complaint handling. The result was a single, mobile-ready holistic customer view for sales, service, and marketing teams, a global CRM template based on best practices, and rapid rollout support across 18 markets, empowering 700 users with the help of two parallel deployment teams.