Case Study: a leading marketing data analytics and brand consulting company optimizes costs and accelerates delivery with Persistent Systems' data platform modernization

Global market research and consulting leader optimizes cost and accelerates delivery with data platform modernization

The client, a leading marketing data analytics and brand consulting company, faced a challenge in processing the enormous data from its global network of viewer meters. Its proprietary system's limitations meant it could not explain viewership spikes, hindering its ability to provide data-driven insights. Persistent Systems partnered with the client to address this data platform challenge.

Persistent Systems built a cloud-native solution using Azure Data Factory and Airflow to orchestrate the data pipeline, ensuring accuracy and integrating measurement technology. The solution included real-time dashboards with alert mechanisms for anomaly detection. This enabled innovation and accelerated delivery, providing a workable solution within four months. The client optimized costs and achieved significant licensing and platform cost reduction.