Case Study: a global biopharmaceutical company accelerates patient engagement and drug launches with Persistent Systems

Enhanced Patient Services for Blockbuster Drugs

A global biopharmaceutical company was struggling with low patient awareness of its services and difficulties with digital patient engagement. To tackle this, it partnered with Persistent Systems to develop a personalized patient management platform, which utilized services like Salesforce Health Cloud.

Persistent Systems implemented an integrated solution, building the One PRM Reimbursement Hub with Salesforce Health Cloud and integrating it with Apple health kits. This hyper-personalized approach, which included a chatbot for patient queries, automated key processes and integrated numerous applications. The results were significant, with 12 drugs launched in 3 years, patient onboarding reduced from weeks to hours, and 100% automation achieved for benefit verification.