Case Study: Operative Media accelerates next-gen ad platform launch with Persistent Systems

Engineering a next-generation media advertising platform for a worldwide ad tech leader

Persistent Systems engineered a next-generation SaaS advertising platform for Operative Media, a leader in ad management tools. The client needed to rapidly build a new platform featuring a universal product catalog spanning linear and digital media, all while continuing to support their existing legacy systems and providing custom deployments for major customers.

The solution implemented by Persistent Systems was an AWS cloud-native, API-first architecture. Utilizing their ExtenSURE framework to manage the legacy platform, they delivered a new system with 85%+ test automation and CI/CD. This resulted in a six-month journey from concept to alpha, the acquisition of over 30 new clients, and the processing of more than $2.5B in monthly ad transactions. The new platform also reduced order processing by 75%, leading to significant support cost savings.