Case Study: a large drug and medical device company achieves 25% increased user sign-ups with Persistent Systems

Creating Unified Experiences for 25% Increased User Sign-ups

Persistent Systems worked with a large drug and medical device company that provides clinical and descriptive drug databases for healthcare professionals. The company’s 15-year-old online portal was difficult to use, with issues like limited bulk entry, inconsistent data input, no pricing report downloads, poor workflow visibility, and low adoption of the portal’s messaging tools.

Persistent Systems redesigned the portal using UX design and design thinking, including user interviews, journey mapping, prototyping, and usability testing. The new experience added bulk uploads, standardized inputs, contextual guidance, downloadable pricing reports, and a real-time dashboard for submission tracking. The prototype earned a 4.1/5 usability score and is projected to drive a 25% increase in online product and pricing submissions and a 25% increase in new user sign-ups.