Case Study: a leading premier consumer electronics company improves sales collaboration and insights with Persistent Systems and Salesforce

Creating a centralized command center to improve collaboration on sales activities

Persistent Systems worked with a leading premier consumer electronics company, one of the world’s most recognizable brands, to address fragmented sales information spread across multiple systems. This made it difficult for users to get a seamless experience, strong data insights, personalized views, integrated reporting, and local-language support, even though the company needed better management and analysis of sales activity.

Persistent Systems and Salesforce implemented A360 for End Customers, a centralized command center built on Sales Cloud and Mulesoft that brought key account information into one place. The solution added persona-based views, embedded dashboards, milestones, notifications, and multi-language support, creating a single source of truth for sales, finance, programs, operations, and external data, which improved collaboration, visibility, and day-to-day sales planning and execution.