Case Study: a leading drug and medical device company achieves 25% increased user sign-ups with Persistent Systems

Boosting user adoption and engagement for a US-based proprietor of drug databases

Persistent Systems worked with a leading drug and medical device company that provides clinical and descriptive drug databases for healthcare professionals. The company’s 15-year-old online portal for manufacturers was difficult to use, with issues such as limited bulk entry, inconsistent data entry, missing field guidance, no downloadable pricing reports, poor communication options, and little visibility into submission status, all of which hurt adoption and engagement.

Persistent Systems redesigned the portal using UX design and design thinking, including user interviews, journey mapping, stakeholder workshops, and usability testing. The new prototype introduced a cleaner and more intuitive experience, bulk uploads, standardized inputs, contextual help, downloadable pricing reports, and a real-time dashboard for tracking requests and notifications, and it scored 4.1/5 in usability testing. It is projected to drive a 25% increase in online product and pricing submissions and a 25% increase in new user sign-ups.