Case Study: a leading Indian bank increases market reach with Persistent Systems

Banking major increases market reach, offers doorstep banking services to customers across India

A leading Indian bank faced the challenge of extending its services to new customers in rural areas without adding expensive new resources. Their manual system for scheduling field agents was causing backlogs, inefficient operations, and sub-optimal customer service. To overcome this, the bank partnered with Persistent Systems to develop an automated, intelligence-driven solution using their Dista location intelligence platform.

Persistent built a doorstep banking solution on the Google Cloud tech stack, which used Dista’s engine to intelligently assign service requests to the closest available financial agent. This automated scheduling and routing optimized the entire field operation. As a result, the bank reported a significant increase in agent productivity, a fall in operating costs, and a reduction in service delays within just three months of implementation.