Case Study: a leading automotive captive finance company transforms CLOC processing with Persistent Systems and Salesforce

Application Process Transformation for an Automotive Commercial Line of Credit Provider

The client, a leading automotive captive finance company, faced a slow and error-prone manual process for its Commercial Line of Credit (CLOC) applications. Their legacy SharePoint system lacked integration with core data sources, forcing employees to manually update information and handle renewals, which was costly and inefficient.

Persistent Systems implemented a comprehensive Salesforce solution utilizing Sales Cloud, Service Cloud, Marketing Cloud, and Interaction Studio. This integrated platform automated the application and renewal workflows, synced data with the client's Dealer Information System, and created a centralized customer view. The solution from Persistent Systems dramatically reduced manual effort and errors, improved turnaround times and user experience, and enhanced cross-selling opportunities for the client.