Case Study: Acoustic achieves 100% growth in SMS business outside the US with Persistent Systems

Acoustic partners with Persistent to bring innovation and flexibility

Acoustic, a marketing company with an open, AI-powered marketing ecosystem, faced growth constraints due to reliance on a single SMS channel partner. This limited geographic coverage, created scalability and functionality issues, and led to an excessive margin on its SMS business.

Persistent Systems developed a new, highly scalable and feature-rich SMS delivery engine for Acoustic’s Campaign platform using the SMPP protocol. With Persistent’s solution, Acoustic was able to onboard local SMS gateways, reduce costs, and drive 100% growth in SMS business outside the US.

Acoustic