Case Study: an automotive captive lender achieves 30% faster time-to-market with Persistent Systems and Salesforce Automotive Cloud

Accelerating Business Transformation for Commercial, Retail, and Wholesale

Persistent Systems partnered with a large commercial and retail automotive captive lender that was struggling with inefficient, disconnected processes and a lack of a unified customer data view. The client needed to modernize its operations by migrating from Salesforce Sales and Service Cloud to the industry-specific Salesforce Automotive Cloud and adopt Salesforce Marketing Cloud to improve customer and dealer engagement.

Persistent executed a comprehensive digital transformation, integrating Salesforce Automotive Cloud with GCP via MuleSoft and implementing features like an Equity Estimator and automated marketing journeys. The solution included a seamless platform switch and organization-wide change management. Persistent delivered significant results, including a 30% faster time-to-market, a 15% improvement in lead generation, and 50% faster conversions through automated workflows.