Case Study: a global oral hygiene company gains consumer sentiment insights with Persistent Systems’ NLP-based Google Cloud solution

A global oral hygiene brand performs sentiment analysis on consumer reviews with Persistent’s NLP-based system

Persistent Systems helped Global Oral Hygiene Company, a global oral hygiene brand headquartered in the United States, turn consumer reviews and social media comments into actionable insights. The company had been manually collecting reviews and running sentiment analysis, but it lacked a centralized way to visualize results and make timely, data-driven decisions.

Persistent Systems built an NLP-based sentiment analysis system on Google Cloud that ingests consumer reviews and Twitter data into BigQuery for processing via DataFlow, with dashboards in DataStudio for reporting. Using tools such as Cloud Composer, Pub/Sub, GKE, Cloud Storage, DataFlow, BigQuery, and DataStudio, Persistent Systems enabled automated analysis of overall brand and product sentiment, helping the client improve products, assess brand sentiment, and guide brand repositioning and campaign planning.