Case Study: Jenkins & Wynne achieves a 22% conversion rate with PERQ Trade Appraisal Plus

Trade Appraisal Plus for Ford

Jenkins & Wynne, a family-owned Ford dealership in Clarksville, Tennessee, wanted a better way to convert anonymous website visitors into known leads. The team had a popular trade-in tool on its site, but did not see it as a strong source of lead generation and was open to a better option when PERQ reached out.

PERQ implemented Trade Appraisal Plus on the dealership’s website through a 30-day trial. In the first 77 days, Jenkins & Wynne received 181 leads and sold 40 cars from the tool, a 22% conversion rate. The dealership also found that 55% of leads were in the market to “buy now” and 55% requested information on financing, giving the team more useful data for follow-up conversations.

Jenkins & Wynne

Casey Jenkins

Internet Manager