Case Study: Great American Home Store increases leads and in-store sales with PERQ

The Great American Home Store Nurtures Online Shoppers, Drives More In-store Sales

Great American Home Store, a locally owned home furnishings retailer with five locations in Tennessee and Mississippi, wanted to improve how it connected with online shoppers and bring the same level of service from its showrooms to its website. After trying a mix of traditional and digital marketing, the team focused on strengthening its sales funnel and website first.

The retailer added PERQ’s Marketing Cloud, including interactive website experiences and a live “Ask a Question” feature, to collect more customer data and guide shoppers with personalized follow-up. Within 7 months, Great American Home Store averaged 725 PERQ leads per month, reached an 18.34% lead-to-sale conversion rate, and saw a 1,635% ROI; between December 2018 and June 2019, it generated more than 5,000 unique PERQ leads online and over $2.1 million in sales.

Great American Home Store

Justin Bowen

Web Content Manager