Case Study: Bainbridge Companies increases leads and lowers cost per lease with PERQ

The Bainbridge Companies Achieves Better Understanding Of Prospects To Increase Leases

Bainbridge Companies wanted a better way to understand prospective renters online so it could increase leases. Its website was acting more like an online brochure, and leasing specialists were doing a lot of manual follow-up to learn about prospects and get them to book tours.

Bainbridge implemented PERQ’s marketing cloud with interactive tools such as Floor Plan Match, Rent Calculator, and Community Fit. In 5 months, the company averaged 323 leads per month versus a 28-lead benchmark, achieved a 3.22% lead-to-lease conversion rate, and influenced 38% of leases, with a cost per lease of $145. The company also reported stronger lead volume at Ybor City and 930 Central Flats and said PERQ gave its team much more intelligence for making marketing decisions.

Bainbridge Companies

Heidi Jehlicka

Senior Vice President of Marketing and Employee Development