Case Study: Steinhafels Drives In-Store Revenue with PERQ

Steinhafels Drives In-store Revenue Through Digital

Steinhafels, a fourth-generation furniture retailer founded in 1934, wanted to move beyond traditional marketing and bring more online shoppers into its 18 locations in Wisconsin and Illinois. The company’s goal was to use its showrooms and sales staff to turn digital interest into in-store revenue.

To support that shift, Steinhafels used PERQ web conversion software and an AI-driven Email Nurture Program to re-target website visitors. In the first 90 days, the company averaged 2,379 unique leads per month, reached a 13% lead-to-sale conversion rate, and generated more than $19 million in showroom sales attributed to its website.

Steinhafels

Dani Dagenhardt

Digital Marketing Coordinator