Case Study: Redwood Residential boosts tours and lead qualification with PERQ Lead Nurture

Properties Use Automated Lead Nurture to Simplify Followup With Rental Prospects

Redwood Residential used PERQ’s automated lead nurture solution to help follow up with rental prospects who were visiting community websites but were not always getting timely personal outreach. The goal was to keep prospects engaged, make better use of website traffic, and give leasing teams more useful information before they reached out.

With PERQ, Redwood Residential used personalized email follow-up based on visitor behavior and data collected through website experiences. The approach helped drive prospects back to the site and supported tour scheduling, with 13% of tours directly tied to Lead Nurture emails and nurtured leads becoming 7x more likely to schedule a tour.

Redwood Residential

Mary Herrold

Senior Director of Marketing