Case Study: Walt’s Live Oak Ford boosts lead conversion and car sales with PERQ Web Engagement

PERQ Web Engagement Helps Close Car Sales

Walt’s Live Oak Ford, a family-owned Ford dealership in rural Live Oak, Florida, wanted to provide the same personalized customer experience online that it offered in person. eCommerce director Josh Bagley looked for a way to attract out-of-town visitors and better compete with other dealerships, leading him to PERQ Web Engagement.

Walt’s Live Oak Ford added PERQ Web Engagement, including Lead Assessments on its VDP and SRP pages, to personalize the website and gather better lead data on trade appraisal, vehicle interest, test drives, and incentives. After implementing PERQ, the dealership saw a .74% lift in unique website visitor-to-lead conversion, averaged 98 leads per month in the first 4 months, and typically sold 12 vehicles from those leads per month.

Walt’s Live Oak Ford

Josh Bagley

eCommerce Director