Case Study: East Bay BMW improves lead quality and sales results with PERQ Web Engagement

PERQ Web Engagement Delivers Better Buyer Profiles

East Bay BMW, a BMW dealership in Pleasanton, Calif., was competing against several other BMW dealerships in the Bay Area and wanted a better way to capture website visitors’ attention and learn more about each shopper. The team needed a more professional, informative approach than its static lead forms could provide.

PERQ Web Engagement gave East Bay BMW interactive calls to action and forms that collected more detailed buyer profiles, including what mattered most to shoppers and their timeline for buying. Since using PERQ Web Engagement in November 2016, East Bay BMW saw 445 leads in the first 90 days, 45 sales, a 10.11% lead-to-sale rate, and a 43.27% show-to-sale rate; in January 2017, it was the dealership’s #1 lead source with 138 overall leads and 15 overall sales.

East Bay BMW

Jason Burger

Internet Sales Manager