Case Study: Big Sandy Superstore boosts leads and sales with PERQ appliance assessments

Perq Appliance Assessments Increases Sales, Leads

Big Sandy Superstore, a home furnishings company with 18 locations in Ohio, Kentucky, and West Virginia, wanted a better way to engage appliance shoppers on its website and turn that interest into store traffic. The company had previously used a basic survey to collect lead information and suggest products, but it wanted a more effective way to measure engagement and follow up with customers.

Big Sandy Superstore implemented PERQ’s software and appliance assessments on its website. Over 90 days, the retailer generated more than 14,000 leads and increased its overall lead-to-sale ratio to nearly 31%, while more than 22% of consumers who completed one of four appliance experiences made a purchase in just 60 days. The company also reported a 20,920% return on investment.

Big Sandy Superstore

Dan Evans

Director of Marketing