Case Study: Paducah Ford Lincoln boosts leads and sales with PERQ Trade Appraisal Plus

Paducah Ford Lincoln - Customer Case Study

Paducah Ford Lincoln, a Kentucky-based dealership serving the Paducah, KY and Metropolis, IL areas, wanted to make better use of its website to generate more store traffic and sales. The dealership was not using a third-party trade-in tool and needed a way to capture more useful buyer information while also giving shoppers a more compelling reason to engage online. PERQ stepped in with its Trade Appraisal Plus product.

PERQ implemented Trade Appraisal Plus to provide trade-in information, realistic offer ranges, and customized questions that helped Paducah Ford Lincoln build richer buyer profiles. In the first 30 days, the dealership generated 24 leads, sold 4 cars, and achieved a 16% lead-to-sale conversion rate, with 83% of buyers indicating they were ready to buy right away. The solution also made in-store trade appraisals easier and delivered solid ROI despite lower-than-average website traffic.

Paducah Ford Lincoln

Jeremy McNutt

Internet Sales Director/BDC Manager