Case Study: Mercedes-Benz of Oklahoma City boosts leads and sales with PERQ

Mercedes-benz Dealership Returns to PERQ After Lead Decline

Mercedes-Benz of Oklahoma City wanted a transparent, easy buying process for customers and had shifted almost all of its budget toward digital experience and online marketing. The dealership used PERQ’s Web Engagement technology to help online visitors through the car-buying process and answer questions more quickly.

After cutting PERQ and seeing lead quality drop, the dealership turned PERQ’s Deal Arrangement tool back on and added the Trade tool. In the last quarter on PERQ’s site, Mercedes-Benz of Oklahoma City received 206 leads that led to 26 sales, a 12.42% conversion rate, and $81,916 in gross profit; in a separate 90-day result from PERQ’s Deal Arrangement tool, it recorded 6 leads, 26 sales, 4 cars sold, and $81,916 total gross profit.

Mercedes Benz of Oklahoma City

Una Schade

eCommerce Director