Case Study: Marshall Dry Ridge Toyota boosts web lead capture with PERQ Web Engagement

Marshall Dry Ridge Toyota & PERQ Web Engagement

Marshall Dry Ridge Toyota, a dealership serving the greater Cincinnati / Dry Ridge, Kentucky, area, wanted to increase inbound leads and improve their quality. Before working with PERQ, the team had tried several digital lead capture tools, but they were mostly one-off solutions that did not provide a long-term website strategy or meaningful interaction with the dealership team.

With PERQ Web Engagement, Marshall added ePrice, special offer, trade, and promotional experiences across its website, along with personalization and detailed consumer profiles for each lead. In the first two months, web engagement and online conversion increased significantly, and in March the web lead count tripled. Over 2.5 months, PERQ generated 272 total leads, including 91 e-price, 104 trade appraisal, and 77 special offer leads.

Marshall Dry Ridge Toyota

Kevin Ireland

IT/Marketing Manager