PERQ
41 Case Studies
Case Study: La-Z-Boy Furniture Galleries boosts weekday appointments with PERQ
A PERQ Case Study
La-z-boy Builds Relationships With Shoppers Through Automated, Personalized Emails
La-Z-Boy Furniture Galleries of Ottawa & Kingston wanted to increase weekday showroom traffic and encourage more shoppers to use its free design services. The retailer turned to PERQ to improve lead follow-up and book more design appointments while staying in touch with customers earlier in the buying process.
PERQ provided interactive AI-driven quizzes and automated, personalized email nurture based on shopper interests and behavior. In the first nine months, 69% of La-Z-Boy designers’ consultations came through PERQ’s automated email nurture, and the company reported a 30X lead increase, an 8.84% lead-to-sale conversion rate, and a 42.75% email open rate. La-Z-Boy also said design services grew from 20% to 25% of business to 30% to 35%.
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La-Z-Boy Furniture Galleries
David Maxwell
President