Case Study: Krieger Ford boosts website leads and sales with PERQ website conversion software

Krieger Ford Sees Success With PERQ Website Conversion Software

Krieger Ford, a family-run dealership with more than 50 years in business, wanted to turn more website traffic into buyers as it shifted more of its marketing to the digital space. The dealership found that classified sites were bringing visitors but not converting them well, so it looked for a better way to personalize the customer experience on its website.

PERQ provided website conversion software and Engagement tools that let Krieger Ford show dynamic buttons, banners, and ads based on shopper behavior and visit type. In the first month, PERQ generated 10 unique leads, 25 leads to the showroom, and 9 cars sold, with a 92% average form completion rate.

Krieger Ford

Chris Thomas

Internet Sales Manager