Case Study: Knight Furniture & Mattress improves digital advertising ROI with PERQ

Knight Furniture & Mattress Ties Digital Advertising Revenue to Online Leads for Accurate ROI

Knight Furniture & Mattress, a North North Central Texas retailer with more than a century in business, wanted to understand which digital marketing channels were driving store visits and sales. The company had online lead generation in place, but it struggled to connect website activity and ad spend to in-store revenue and accurate ROI.

PERQ provided an AI-powered marketing cloud and web conversion software that centralized website, digital advertising, and in-store sales data. After implementing PERQ, Knight Furniture reduced average cost per click from $21 to $0.79, lowered bounce rate from 32.83% to 27.44%, increased website visitors by almost 18%, and grew website leads by 33%.

Knight Furniture & Mattress

Joey Gunn

Vice President