Case Study: Greenbaum Home Furnishings builds online trust and boosts lead conversion with PERQ

Greenbaum Home Furnishings & PERQ Web Engagement

Greenbaum Home Furnishings, a family-owned furniture retailer in Bellevue, Washington, wanted to make better use of its online traffic and build trust with shoppers before they visited the showroom. Because 80% of its business is custom orders, the company needed a way to learn about customers earlier in the buying process and improve follow-up on leads.

To do that, Greenbaum Home Furnishings added PERQ’s AI-powered website tools, using digital overlays, questions, and online assessments to capture customer information and personalize the shopping experience. The retailer said the approach helped it improve engagement and lead capture, and in 6 months it reported 218 average monthly web leads, an 8.48% lead-to-sale conversion rate, and a 1,091% ROI.

Greenbaum Home Furnishings

Jon Greenbaum

Advertising Manager & Partner