Case Study: Gene B. Glick Company achieves 159% average lift in monthly lead conversion with PERQ

Gene B. Glick Guides Prospective Residents Using PERQ

Gene B. Glick Company, a multifamily housing development and management firm with more than 20,000 units in 13 states, wanted better ways to capture and qualify prospective renters through its property websites. The marketing team was looking for digital tools that could improve lead capture and help leasing agents provide a better guest experience, which led them to PERQ.

PERQ provided an online guided shopping solution with interactive website experiences such as floor plan assessments, pre-screening, and a Tour Scheduler. Over 90 days across 20 properties, Gene B. Glick Company saw a 159% average lift in monthly lead conversion, captured 3,430 unique leads, 602 qualified renters, and scheduled 501 tours.

Gene B. Glick Company

Jenny Richard

Director of Marketing