Case Study: Gardner’s Mattress & More boosts website engagement and lead-to-sale conversion with PERQ

Gardner’s Mattress & More Awakens in-store Revenue With Online Engagement

Gardner’s Mattress & More wanted to turn more website traffic into leads and generate more in-store revenue from online visitors. The Lancaster, Pennsylvania, retailer focused on creating a customer-first online experience and used PERQ to add an interactive mattress assessment and other online engagement tools to its website.

With PERQ’s AI-driven web conversion software, Gardner’s let shoppers answer questions about sleep preferences and problems, then guided qualified visitors to schedule showroom appointments and receive personalized follow-up emails. The results included a 182% increase in average pages per website session, a 519% increase in average website session duration, a 20.5% lead-to-sale conversion rate, and a 346% ROI.

Gardner’s Mattress & More

Ben McClure

Co-Owner