Case Study: Gallery Furniture boosts leads and ROI with PERQ

Gallery Furniture Scores Big with New PERQ Leads

Gallery Furniture, a Houston furniture retailer, was looking to improve digital marketing as sales declined amid competition from online companies like Amazon and Wayfair. The company needed a better way to capture and act on website traffic.

Gallery Furniture implemented PERQ’s Web Engagement Solution on its website and used the leads to trigger personalized follow-up from its sales team. PERQ helped produce 2,297 average registrations per month over five months, a 48% average lead-to-sale conversion in five months, an 11,091% ROI in one month, and a 380% increase in visitor session duration.

Gallery Furniture

Dan Marchione

Analytics Director