Case Study: Gallery Furniture boosts leads and sales with PERQ

Gallery Furniture Helps Sales Teams Manage an Increase in Leads More Effectively

Gallery Furniture, a Texas home furnishings retailer with three locations, was getting more online leads but struggling to follow up with them effectively. To compete with online giants and improve lead management, the company looked for a better way to turn website traffic into sales.

Gallery Furniture implemented PERQ website conversion software to improve online experiences and capture customer insights. The change helped the company raise average monthly web leads from 120 to 2,123, reach a 12.39% lead-to-sale rate, and increase time on site by 6X; it also supported personalized follow-up and contributed to sales such as a $108,000 conversion from one team member.

Gallery Furniture

Dan Marchione

Analytics Director