Case Study: Furniture First National Buying Group achieves higher lead-to-sale conversion with PERQ

Furniture First Member Sees Immediate Return With PERQ

Furniture First National Buying Group member Furniture Distributors wanted a better way to turn website visits into measurable store traffic and sales. After hearing about PERQ at a Furniture First National meeting, the company was initially unsure the investment would pay off, but it soon began using the platform on its website to support its online-to-in-store sales process.

PERQ helped Furniture Distributors generate genuine leads through website tools such as a New Customer Worksheet, Special Pricing Request, and Mattress Assessment. In the first weekend, the company got 100 leads, and over time it grew from 16 leads to 133 per month, increased average time on site from 2 minutes 49 seconds to 15 minutes 54 seconds, lifted revenue per visitor from $4.36 to $16, and reached almost 20% lead-to-sale conversion, with about $46K in sales a month attributed to PERQ.

Furniture First National Buying Group

Jill Thigpen

Director of Marketing